← Your moment
Building the messageCohort
The Pre-Wire Sequence
Stage the decision before the meeting where it’s supposedly made, so the meeting ratifies instead of debates.
Not for routine updates — this is for the asks that actually matter. The room should feel like the outcome was already headed there.
When to use it
- Any approval or budget ask with more than one stakeholder in the room
- A decision where you can predict at least one skeptic
- Anything you only get to ask for once
What it gives you
- Objections surfaced and answered before they’re public
- At least one ally already nodding when you present
- A meeting that confirms a decision instead of opening one
Altitude tip
Who are you communicating with?
Pick an audience to see how this tool changes for them.
How to run it — Start 1–2 weeks out
- 01
Map the room
Who’s in it, who influences whom, and who’s the likely skeptic.
10 minutes
- 02
Pick your stops
The 2–3 people worth a short call before the meeting, in order.
Planning
- 03
Run the stops
Short, individual conversations — surface concerns, adjust the ask.
1–2 weeks
- 04
Walk in ratified
The meeting confirms what several people already expect.
Meeting day
The trap
Saving your best argument for the big meeting. By then opinions are already fixed, and you’re debating instead of deciding.