← Your moment
Before the roomCohort
The Room Map
Map every stakeholder in the room before a Tier-1 meeting — not just the person you’re presenting to.
This is the people half of prep. The Doctrine Scratch Pad is the content half — use both for the same meeting. One room, several audiences — treat them that way.
When to use it
- Any Tier-1 meeting with more than one decision-maker in the room
- Before running the Pre-Wire Sequence — the Map tells you who to call first
- Any initiative where stakeholders don’t all want the same thing
What it gives you
- Every stakeholder’s influence and priority in one view
- The objection you’re most likely to hear, and from whom
- A tailored approach per person instead of one message for the whole room
Altitude tip
Who are you communicating with?
Pick an audience to see how this tool changes for them.
How to run it — Ten minutes
- 01
List the room
Every stakeholder attending or affected — not just the decision-maker.
2 minutes
- 02
Rate influence
High / Medium / Low, on this specific decision.
2 minutes
- 03
Name their priority
What they actually care about, in their own words.
3 minutes
- 04
Plan your approach
One line per person — how you’ll reach them specifically.
3 minutes
The trap
Treating the room as one audience. A VP sponsor, a skeptical finance partner, and a peer manager each need a different approach.