Personal Brand
- Personal brand strategy
- Brand execution plan for social profiles, visibility and engagement
- Personal brand coaching sessions
- Post-audit results debrief
2–3 day engagement, spread over timeAsk about this →
Executive Greatness Institute
Own the stage. Big or small.
One-on-ones, all-hands, boardrooms and keynotes. We help you deliver a clear, exciting message that connects with the audience — and inspires them to act.
Studying the leaders who command the room
Who this is for
Leaders whose next move depends on how they show up.
- ?Do you feel you could do better on the stage?01
- ?Do you want to communicate a clear brand message?02
- ?Do you want to rock it on the stage and inspire action?03
- ?Do you want to engage and persuade your audiences — investors, boards, CXOs, partners?04
Our point of view
Imagine having the stage presence of John Chambers, Ginni Rometty and other top stage personalities.
Imagine people telling you how great you were on the stage — that they felt you ‘get them’.
Imagine the impact this will have on your value to your firm or organization.
Imagine communicating a brand message so clear that everyone gets what you do.
Imagine telling engaging stories that inspire audiences to action.
Imagine the standing ovations, unlimited leadership opportunities and impact you will have.
You don’t have to imagine any more. This is exactly what we can help you achieve.
Voices from the stage
“When a leader doesn't do his or her job, it isn't just a problem with the person. They take their whole organization down.”
John Chambers
CEO of JC2 Ventures, former Chairman & CEO of Cisco
The Executive Greatness System
We cracked the Executive Greatness code.
Executive Presence+Meaningful Leadership Platform=Greatness
“Oh yeah… her.”
“Oh yes — she’s incredible.”
“Oh yeah, that guy.”
“Jim is the perfect fit for this.”
1
Personal brand
Develop an Executive Greatness personal brand.
2
Messaging platform
Create a personal messaging platform that travels inside and outside the company.
3
Signature speech
Design a signature talk built on story and meaning.
4
Captivating delivery
Deliver it with presence — on any stage, big or small.
Your dream team
Ash Seddeek
Bestselling author and executive communications expert. Ash has worked with executives at Cisco, Oracle, Deloitte Consulting, SAP and Verisign on high-stakes assignments — alongside a dream team of executive coaching experts.
Examples of executive talks
Study the moments that moved a room.
John Chambers’ last keynote as CEO of Cisco
The book
MEANING
How Leaders Create Meaning and Clarity during Times of Crisis and Opportunity
Ash Seddeek and Leslie Rubin unpack the secrets behind powerful presence — from one-on-ones and boardrooms to Davos talks, Wall Street analyst conferences, CNBC interviews, sales kickoffs and the pivotal meetings behind closed doors.
Built on interviews with top executives across industries about how they create meaning and clarity.
Service packages
Choose the engagement that fits.
For managers, directors, VPs, the C-suite, founders and startup CEOs. We only work with a limited number of executives at a time.
Thought Leadership Messaging Platform
- Your thought leadership platform, inside and outside the organization
- Customized for your top 3 talk formats
- Delivered as text, slides and video
6–8 week engagementAsk about this →
Signature Speech & Captivating Delivery
- Signature speech content development
- Optional storytelling for IPO roadshows, fundraising, all-hands and high-stakes deals
- 3 on-stage delivery practice & coaching sessions
- Sizzle reel creation sessions
2–3 day keynote engagementAsk about this →
Leadership Story
- A book writing strategy
- Work with our writers on a path to publication
- Optional best-seller marketing campaigns
Book strategy to publicationAsk about this →
For client companies
We build MEANING and executive capability across leadership teams — plus corporate communications strategy, high-potential programs and executive communication coaching.
People we interviewed
Learned from leaders who’ve lived it.
Executive Greatness clientele
Trusted on stages around the world.
