Who’s This For

Our Point of View
Imagine having the stage presence of John Chambers, Ginni Rometty, and other top stage personalities.
Imagine people telling you how great you were on the stage; that they felt you ‘get them’.
Imagine the impact this will have on your value to your firm or organization!
Imagine communicating a clear brand message that everyone gets what you do!
Imagine you’re able to tell engaging stories that inspire audiences to action!
Imagine the standing ovations, unlimited leadership opportunities and impact you will have!
You don’t have to imagine any more. This is exactly what we can help you achieve!

John Chambers

CEO of JC2 Ventures and the former chairman and CEO of Cisco Systems
"When a leader doesn't do his or her job, it isn't just a problem with the person. They take their whole organization down."

Steve Jobs

Co-Founder, Apple
"It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”

Tim Cook

CEO, Apple
"You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem."

Ginni Rometty

CEO, IBM
"One of the most important things for any leader is to never let anyone else define who you are. And you define who you are. I never think of myself as being a woman CEO of this company. I think of myself as a steward of a great institution."

Sheryl Sandburg

COO, Facebook
"Leadership is not bullying and leadership is not aggression. Leadership is the expectation that you can use your voice for good. That you can make the world a better place."

The Executive Greatness System

Ash Seddeek and Leslie Rubin, bestselling authors, executive communications and leadership communications experts along with their dream team of executive coaching experts, have cracked the Executive Greatness Code and created a system to help you achieve and elevate your career to an all new level of executive presence and greatness.

Executive Greatness System = Executive Presence + Meaningful Leadership Platform

This groundbreaking system catapults you to New Executive Presence, Impact and Reveals How to Move from
“Oh yeah…her” to “Oh yes… She’s incredible”
From ‘Oh yeah that guy’ to“Oh yes, Jim is a perfect fit for this…”
No more struggle
No more missed opportunities

Ash and Leslie worked with executives at companies such as Cisco, Oracle, Deloitte Consulting, SAP, Verisign on high-stakes assignments while working with the best executive greatness dream team members in the industry.

Your Dream Team

Leslie Rubin

Ash Seddeek

The MEANING BOOK

Ash and Leslie have unpacked the secrets behind powerful stage presence, one-on-one conversations, company meetings, boardroom discussions, Davos thought-leader talks, Wall Street Analyst conferences, CNBC Media Interviews, high-stakes company meetings, sales kickoffs, partner and customer conferences and pivotal moments meetings behind closed doors.
Ash and Leslie have also interviewed top executives from several industries to understand how they create meaning and clarity and have put together the results of their interviews in their forthcoming leadership communications book:
MEANING: How Leaders Create Meaning and Clarity during Times of Crisis and Opportunity

Click here to order the MEANING book


Order Now

We have uncovered the success secrets of top fortune 50 executives and culled them into a step-by-step process of engagement with our executive clients to help them

• Develop an Executive Greatness personal brand
• Create an Executive Greatness personal messaging platform
• Design an Executive Greatness signature speech
• Deliver an Executive Greatness captivating stage delivery

Examples of Executive Talks

With you in mind, Ash, Leslie created the Executive Greatness System with a number of consulting coaching services to help you develop and amplify your executive and leadership greatness. Choose the service that best suits you! Don’t wait. We only work with a limited number of executives.

Service Packages

If you are a Manager, Director, VP, SVP, EVP, COO, CMO, startup CEO, Founder, Co-Founder, and you need to implement the Executive Greatness System and reap its rewards, we’ve create the following offers for you.

Client Companies
We work with client companies to build MEANING and executive capability among leadership teams as well as on the overall corporate communications strategy. High potential programs and executive communication skills coaching.

Executive Greatness Personal Brand

  • Develop Personal Brand Strategy
  • Create Personal Brand execution including plan for social media profiles, visibility and engagement
  • Implement Personal Brand Coaching Sessions
  • Conduct Personal Brand Post-Audit Results Debrief Sessions

Investment 2-3 day engagement spread over time.

Executive Greatness Thought Leadership Messaging Platform

  • Craft your thought leadership messaging platform inside and outside the organization.
  • Customize it for 3 top talk formats
  • Create text, pptx, video formats
  • 6-8 week engagement spread over time.

Executive Greatness Signature Speech &
Captivating Stage Delivery

  • Signature Speech content development
  • Include optional storytelling and custom company specific content for
    example of IPO roadshows, Fund Raising pitches, Company all hands, high stakes deal presentations
  • 3 On-Stage Delivery Practice and Coaching Sessions
  • Sizzle Real Creation Sessions
  • Keynote 2-3 day engagement spread over time.

Executive Greatness: Leadership Story

  • Craft a book writing strategy
  • Work with our team of writers to develop a path to publication and
    provide optional best-seller book marketing campaigns

The Dream Team brings together experts on personal branding, messaging, keynote stage production and speech delivery.

Ash, Leslie and their team are also available to discuss strategic events where you will have several executives speak.
We provide the end-to-end strategic event strategy, planning and execution.
We work with just a handful of clients on an annual basis! Please take action today to engage with us on any of the above service packages.

People We Interviewed

  • DR. NIDO QUBEIN

    PRESIDENT OF HIGH POINT UNIVERSITY

    An accomplished business leader and dedicated philanthropist, Qubein took the helm of an obscure school in 2005. Qubein led the university through an extraordinary transformation, including major increases in traditional undergraduate enrollment (from 1,450 to 4,500 students), the number of faculty (from 108 to 300), and the addition of 90new and acquired buildings on campus, with a total investment of one billion dollars.
  • DAVID MARTIN

    CEO OF CARDIOVASCULAR SYSTEMS INC.

    Martin led the business through a major expansion into the coronary artery disease market, a longtime goal of the company's founders. During Martin’s tenure, CSI grew from a pre-revenue, startup organization to a public company with fiscal year 2015 revenues in excess of $180 million with two unique, high-margin applications addressing vascular disease.
  • DR. OSSAMA HASSANEIN

    CHAIRMAN OF RISING TIDE FUND. ENTREPRENEUR, MENTOR, AND VENTURE CAPITALIST

    Hassanein has managed over $1 billion of international technology funds in diverse leadership roles, including EVP of Berkeley International and Managing Director of Newbury Ventures in San Francisco, Chairman of Technocom and Technoventures in Paris, and President of Newbridge Networks Holdings in Canada. He was chairman of seven successful startups launched in the US, Canada, UK, France and Switzerland and is deeply involved in mentorship and social entrepreneurship initiatives.
  • HALA FADEL

    CO-FOUNDER AND MANAGING PARTNER OF LEAP VENTURES

    Fadel started her career in 1996 at Merrill Lynch in mergers and acquisitions and now leads a venture capital firm based in Beirut and Dubai. She is the founder and chair of the MIT Enterprise Forum of the Pan-Arab Region, an organization that promotes entrepreneurship and organizes, among other things, the MIT Arab startup competition.
  • DR. LOUAY ELDADA

    CO-FOUNDER AND CEO OF QUANERGY SYSTEMS, INC.

    Eldada is a serial entrepreneur, having founded and sold three businesses to Fortune 100 companies. Quanergy is his fourth startup. Eldada is a technical business leader with a proven record of accomplishment at both small and large companies. With 70 patents, he is a recognized expert in nanotechnology, photonic integrated circuits, and advanced optoelectronics.
  • RAJ PURI

    CEO OF YANNA TECHNOLOGIES

    Puri is a technologist and an entrepreneur with a unique blend of technical and business acumen. He has 25-plus years of diverse professional experience, spanning from starting new ventures and creating new products and services, to evangelizing unique business models, to launching new international markets. Puri has specialized experience in cybersecurity and compliance matters with business engagements in the United States, Europe, and Asia.
  • VINCE PIZZICA

    SEVP OF TECHNICOLOR

    In late 2008, Pizzica and Frederick Rose joined a French company called Thompson SA, expecting to revitalize the historic global company. With the economic downturn, the company lost an investor to the tune of half a billion dollars. Today the company, rebranded as Technicolor, is on strong footing again. It took two years to guide the company’s emergence from the French bankruptcy process, generate cash flow, and rebuild the balance sheet to the point at which it could start making acquisitions.
  • SHEILA JORDAN

    SVP AND CIO OF SYMANTEC CORPORATION

    Jordan was charged with creating an internal IT organization to support Symantec. This task wasn’t even complete when her team was given 12 months to structure and rally Symantec’s IT organization to split away from Veritas and create a full-fledged IT infrastructure to support Symantec.
  • DR. ROSINA L. RACIOPPI

    PRESIDENT AND CEO OF WOMEN UNLIMITED INC.

    Racioppi spearheads her organization’s initiatives to help Fortune 1000 companies cultivate the talent they need for ongoing growth and profitability. Under her leadership, WOMEN Unlimited, Inc. successfully partners with organizations across a wide range of industries to develop their high-potential women and to build a pipeline of diverse and talented leaders.
  • RANA EL KALIOUBY

    CO-FOUNDER AND CEO OF AFFECTIVA

    el Kaliouby, a pioneer in facial expression recognition research and technology development, pursued an academic career—until she realized that creating a startup would make a bigger impact in the world. When the resulting company was veering off course from its original vision, she led the charge to get the company back on track.
  • DR. PRITH BANERJEE

    EVP AND CTO OF SCHNEIDER ELECTRIC

    When Prith Banerjee joined Schneider Electric with a mandate for change from the CEO, he was the very definition of an outsider. From a different culture, ethnicity, and industry, Banerjee traveled around the globe building a leadership coalition around renewed innovation throughout the organization.
  • SUZANNE EVANS

    FOUNDER AND OWNER OF SUZANNE EVANS COACHING, LLC

    Suzanne Evans went from secretary to a 7 million dollar business in record time. Her company, Suzanne Evans Coaching, has been on the Inc 500/5000 list of fasting growing companies for 5 straights years and her NY Times Best Selling book, The Way You Do Anything is the Way You Do Everything set hundreds of thousands of small business owners on their fast path to success.

Executive Greatness Clientele