← Your moment
Building the messageCohort

The Persuasion Scenario Bank

Four pre-built structures for the workplace asks that come up again and again.

Situation, complication, resolution — in that order, every scenario. Grab the template that fits. Adapt the specifics, keep the shape.

When to use it

  • Any time you need to make a case this week, not draft from scratch
  • Proposing something new, or defending something existing
  • As a starting structure to adapt, not a script to copy verbatim

What it gives you

  • Four ready structures for the most common high-stakes asks
  • A fill-in-the-blank starting point instead of a blank page
  • A structure that surfaces the complication instead of hiding it

Altitude tip

Who are you communicating with?

Pick an audience to see how this tool changes for them.

How to run it — Four scenarios in the bank

  1. 01

    New initiative

    The situation, what’s changed, and the specific ask.

    Template 1

  2. 02

    Headcount request

    Current state, the gap, and the resourcing ask.

    Template 2

  3. 03

    Risk escalation

    What’s at stake, why now, and the decision needed.

    Template 3

  4. 04

    Budget defense

    The investment, the return, and the case for continuing.

    Template 4

The trap

Starting from a blank page every time. The situation changes; the shape of a persuasive case rarely does.

Pairs with