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The Conversation Design Playbook

Turn any presentation into a dialogue — designed in advance, not improvised in the room.

If they’re not talking, you’re not leading — you’re broadcasting. This is a two-part tool: the pre-meeting moves, and the in-the-moment scripts.

When to use it

  • Any meeting you’re tempted to run as a monologue
  • When you catch yourself talking more than 40% of the time
  • Before any meeting where you need the room to think, not just listen

What it gives you

  • Four pre-design moves that turn a presentation into dialogue
  • Real-time scripts for the moments that usually derail a meeting
  • A 60/40 rule — they talk 60%, you guide with 40%

Altitude tip

Who are you communicating with?

Pick an audience to see how this tool changes for them.

How to run it — Four pre-design moves

  1. 01

    Set the roadmap

    Open by naming the arc of the meeting, not just the topic.

    Opening

  2. 02

    Plant a question

    Brief someone in advance to ask the first question and break the ice.

    Before

  3. 03

    Design pause points

    Decide in advance where you’ll stop and ask, not just present.

    Throughout

  4. 04

    Protect the close

    Reserve the last ten minutes for decisions, not new content.

    Closing

The trap

Designing the content and skipping the conversation. A well-built deck delivered as a monologue is still a monologue.

Pairs with